LPL. Riot’s Chinese league brand, designed to make an unforgettable impact in the esports world, Elements are simple and minimal, manifesting the confidence of a legendary icon that doesn’t need to shout.

The visual identity takes ownership of the moments of tension and eruption during league of legends, especially in the style of the LPL. All the visual elements emerge aggresively clash and erupt, representing the LPLs ‘crazy’ energy.