Freyr and Fell are a online concept store selling ethically made, functional goods, created by independent artisans. Their main focus was on the Nordic, slow way of living.

The brand wanted to evoke connecting the consumer back to the maker to appreciate the craft and integrity that has gone into each piece.

To create this sense of slow living and ease, I took inspiration from soft natural colours inspried by the raw materials heavily used in the intialy creation process . Furthermore, To represent this idea of connectivity and craft, the two ‘Fs’ of Freyr and Fell come to meet, creating a monogram and thread like symbol, which I used as a graphic device and pattern throughout the visual identitiy.