LCK. Riot’s Korean league brand, designed to cut through the noise of esports, existing in its own tier above the rest. Elements are simple and minimal, manifesting the confidence of a legendary icon that doesn’t need to shout.

Characters, players, and typographic elements emerge out of ethereal environments, as if coming from another realm. We confidently weaved Hangul and English headlines together, using techniques of scale, contrast and space to create a sense of awe.